Identifying the MDA for Optimized Site Pages

December 3, 2006

You have designed, built and launched a web site for a reason. That reason is to persuade site visitors to perform the MDA – the most desired action as you, the site owner, see it.
MDAs can be obvious or very subtle. For example, the MDA on a commercial site is to induce visitors to [...]

The Brand That China Built

December 1, 2006

This is a classic tale of small beginnings leading to big things, of a rank outsider turning a surprise winner. On 17 October 1984, 11 scientists from the Chinese Academy of Sciences (CAS) met in the dusty guardroom that stood in front of Computer Sciences Institute in Beijing. Their aim was to create China’s own [...]

Search Engine Marketing (SEM) and Search Engine Optimization (SEO): Is there a difference?

November 30, 2006

In the simplest way possible, SEM and SEO are tools which website creators, especially those who are promoting and selling a certain service or product, use in order to gain a lot of exposure and better ranking for their website. Sounds easy enough, right? Well, the simplicity ends there.
To make it [...]

Search Engine Giant Google Checks Out Paypal market’s Lead

November 29, 2006

Google’s young online payment service, Checkout, is one of the few Google products to live up to the hype in some time. As of Cyber Monday 2006, Checkout halved PayPal’s market share lead.
Unlike so many other Google products, which were brought forth and generally orphaned on the Web somewhere, Checkout has been [...]

Golden South – Technocrats v/s Film Stars

November 28, 2006

Sir M Vishweshvaraya is like an elderly member in the family for the people in old Mysore region in Karnataka. He died decades before I was born. But I knew so much about him when I was just 6 or 7 years old. Because my mother, father, grandmother and other seniors in the family used [...]

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