Aishwarya Rai Launches Longines Watch Collection

In a venue that epitomized the occasion, Longines International also decided to make a generous donation towards certain foundations taking care of the HIV affected people in India.

Appreciating this generous gesture, the brand ambassador Aishwarya Rai Bachchan said, "They’ll be donating the funds to these foundations. It is an incredible donation from Longines and as their ambassador it thrills me to share this information with you."

Speaking to the media about the new launch, Charles Villoz, President of Longines International said, "This collection is much younger. It is targeted for the younger audience. That is what is new about it."

The new collection is available at the company’s selective official outlets in India and abroad.

Exciting sporting performance was seen on the racecourse of the Royal Western India Turf Club during the launch.

The winners were charmed with Longines watches presented by the former Miss World.

One of the seven races of the day at the Royal Western India Turf Club was entitled as the "Longines Classic Race" for the occasion. The winner of this race was awarded with the first watch along with a splendid trophy.